Cigarettes, lies, and Pet Food Advertising

It is hard to imagine that cigarettes and lies have any connection with the pet food - but if you look closely at the advertising tactics of some products in PET, look closely at these ingredients in PET products - you can find cigarettes, lies, and animal feed is perfect together.

To give you an example of the connection, we are an extremely popular cat food sold in each product across the country. At the pet food manufacturer is one of the most popular and largest manufacturers of PET food, selling cat and dog food in the world. I can not give you the pet food name, so I made up a name, and I have to change some wording to the information provided on the pet food bag. But, and this is really great, but (T), the ingredients below the actual components of a real cat food. And dog owners - the same tricks apply to dog food.

I use the type of pet food called "yummy Okay - Seafood Dry Super Cat food 'instead of the actual name of the cat food. Just as many products in PET, on the face of the yummy Good Seafood Super Cat food package picture the most beautiful cat you have ever seen - his coat almost glows in the picture. Bright big eyes, naughty person - this cat looks the picture of health. Your eyes instinctively drawn to the picture. Right above it you notice the name of the animal food, yummy good, with a large red heart next to it . In the 'yum-yum and the heart leads you to believe this cat food not only taste good, but for some reason you like providing input. A beautiful cat picture you will notice' Super Seafood with Ocean Fish, Albacore tuna, salmon, crab and flavorings. " And you think, 'Wow, look at all the fish in this cat food ... This is a very healthy! "To close the case, then read:" 100% nutrition "and" Healthy Omega'S ".

This is a great food for my cat ... all these different kinds of fish, complete nutrition, Omega's, and he called yummy! "You pull a bag of yummy Good Super Seafood from the shelf, and being a good pet parent, you have to read more about it on the back side of the bag. You read that these products offers' Healthy Skin and Coat Omega promotes Essential oils', 'Clear Healthy Vision supports the vitamins and minerals', 'A healthy immune system supports the full power "and" Strong, Lean Muscles supported by high quality protein'. Sold! 'Wow, my cat will love me for this! "

If you think you have discovered this cat food from a natural shopping process, it is actually a script expertly sale. This is exactly how most of the owners of the PET decision to brand the cat or dog food, uninformed participants in the consumer / pet food sales process. Pet owners exactly led to the decline of expertly script path - inadvertently purchasing and feeding their most popular brands of cat or dog food provides better nutrition of their pet.

Now let's look at the actual components of one of the most popular cat food in the United States - in pet food, I once again called the Super Good yummy seafood. First, you should know that ingredients listed on pet food labels are listed in the pre-cooking weight - heaviest to the lightest. So, before cooking weight, for the first five or so ingredients are the most severe and constitutes a large portion of food. Knowing that here the first five ingredients in a real cat food sold in stores throughout the United States, I changed the name to yummy Good Seafood Super Cat food: Ground yellow corn, corn gluten meal, poultry by-products of flour, meat and bone meal , animal fat preserved with mixed tocopherols (form of vitamin E).

* 'Ground yellow corn' is the first ingredient - no seafood there and corn almost no nutritional value for cats and dogs.

* 'Corn gluten meal' is the second ingredient - gluten is often used as a binder or thickening agent for PET food. No seafood again and no nutritional value for the pet.

* 'Birds by-products of food' is the third ingredient ... Hmmm, there is still no seafood. By-products of animal parts that are considered unfit for human consumption, a kind of garbage in the meat processing industry. Birds of animal by-products is composed of parts, like chicken feet and turkey heads, providing little or no nutritional value for the pet.

* 'Meat and bone meal' is the fourth pillar. What? But it is not seafood? Meat and bone meal, if you can imagine this is even worse, pet food ingredients, as by-products. That ingredient is the garbage out of nothing, and all animals - things like euthanized sick animals, diseased animal tissue, or even expired grocery store meat. As you can guess, it provides virtually no nutritional value to the pet (cat or dog).

* And our fifth ingredient is' animal fat preserved mixed tocopherols'. When the chicken feet, turkey heads, cow intestines expired, and grocery store meat dishes of them (PET food industry, it's called rendered), the fat that rises to the top becomes the pet food ingredient in animal fat. PET owner (and even pet food manufacturer) has no idea what kind of animal fat and worse yet, this common pet food ingredients have been identified, FDA will most likely contain pentobarbital (the drug used to euthanize animals). In other words, you can just assume that the pet food ingredients of animal fat contains euthanized animals and the drug used to end their life. Again, no seafood, and almost no nutritional value for the pet.

This is perplexing - the majority in fact, cat food (the first five ingredients) that I renamed the Good Super Seafood yummy - no seafood. Of course, in the next five ingredients to be 'a good thing. "Well, let's see ... here in the next five actual ingredients of a popular cat food with seafood in the title:" soybean meal, animal liver flavor, phosphoric acid, calcium carbonate, salt ". But there is no seafood. In fact, more than the quality of food provided to cats in ten ingredients! In the first ten ingredients make up the vast majority of animal feed, a guesstimate of the cat food will be about 85%. Thus, the largest majority of the extremely popular cat food I again called yummy Good Seafood Super Cat Food contains no seafood and provides little or no food for cats. It is not until the twelfth ingredient on the list that we find what the name implies - seafood - and this is directly in front of the artificial coloring of the cat food.

Think about that for just one moment. Think about the weight of food coloring you use when you color Easter eggs. A couple of drops of coloring you put in the water - think about how much those few drops of food coloring weigh. Now imagine a piece of salmon or albacore tuna, which weighs only slightly more than a few drops of food coloring. Here's how a lot of seafood in the bag of cat food.

Amazing is not it? And remember, this is the actual ingredients of cat food, which is sold in every grocery store across the country, pet food, that I would like to assure you will be recognized by the U.S. every pet owner. A cat food that touts Seafood in the name of, containing, perhaps, far less than one small piece of albacore tuna or salmon, or a ton of cat food. A pet food that claims "A healthy immune system supports the full power" and "Strong, Lean Muscles supported by high quality protein ', when in reality there is only one sliver of high quality protein / nutrition in the food.

As surprising as it may be, it is all perfectly legal and common practice in animal feed and treatment of the PET industry. This is just advertising. The existing rules of the animal food industry has allowed "unqualified claim, directly or indirectly" on pet food labels. Misleading yes, but nothing new in advertising.

Twenty or so years ago, the tobacco industry sells the same story for consumers. Similarly, the pet food claiming 'Ocean Fish, Albacore tuna, salmon, crab and Flavors', Camel Cigarettes, for example, were such slogans as "Slow down - Pleasure up', 'More doctors smoke Camels than any other cigarettes" and "For the sake of digestion - Smoke Camels.

The tobacco industry got caught at their game, but pet food industry is still, after some of the exact steps that worked perfectly well on cigarettes. Former effective tobacco marketing techniques, such as continuity of tobacco rewarding loyal customers with a "Camel Cash" and "Marlboro Miles' to exchange for coupons or brand wear t-shirts and hats is commonplace today in PET products to consumers. To build a stronger relationship with the smokers, tobacco companies sponsored sporting and entertainment events. Pet food industry took that one step further. Not only all the major pet event attached to the pet food name (marketing by association with the best of dogs and cats in the country for a specific brand of feed for animals), but almost all veterinary graduates over the past twenty or so years were raised to feed Pet of corporate marketing. Veterinary students to present day at almost every veterinary college in the United States, usually taught in dog and cat food to pet food manufacturers - food grade based on what each manufacturer wants them to know, not pet food is based on unbiased science and research. Twenty years ago this would have been similarly RJ Reynolds employees teaching third year medical students respiratory function classes.

Pet food, even joined the TV game show world. Auditions already for "miaow Mix Game Show 'is set to air on Game Show Network in November 2008. It was known as" branded entertainment "advertising tactics, which has been widely used for many years.

Twenty years ago, and advertising of tobacco money also controls the media. Many of the closed-door meetings were recorded between the major television, radio and print media with tobacco representatives pointing out that bad "press" will be frowned upon, and tobacco will consider removing the millions of dollars, subject to advertising in media companies must bad press stories be published. For many years, these tactics have allowed consumers to not know the truth about tobacco risks. Today we can only assume the media eye on rendered euthanized animals and dangerous chemical preservatives being common to many products in PET due to the same tactics. PET food industry millions of dollars, plus advertising budgets presented in PET food high profits (a 'sea' cat food made with corn and by-products, gives much more profit than the 'seafood' cat food made with real seafood) continue PET owners in the dark .

How Does the pet food advertising? In 1989, one surgeon in the report of the Secretary-General on the impact of cigarette advertising stated that "the knowledge of tobacco advertising and promotion may contribute to an environment in which tobacco use is perceived by users to be socially acceptable, or at least less socially objectionable and less hazardous, than it is actually ". Study after study has proven advertising cigarettes to take advantage of consumer misconception of the risk factors associated with smoking. In fact, many studies of tobacco advertising effects on consumers, resulting in the eventual end of tobacco advertising.

No one knows the true impact of PET food advertising on animal health. No study has never been done. But in the example above - one of the most popular cat food in the country, and a cat that food touts' Seafood 'in the name and blazons' Ocean Fish, Albacore tuna, salmon, crab and Flavors' across the label (and knowing that this cat Food is unimaginably tiny amount of seafood actually in it) - you can guess the effects on the cat's health. This was proven with cigarettes the power of advertising and it mostly proved to pet food, if that poor cat food is a leader in a national cat food sales. Getting PET food advertising and promotion, of course, seems to promote an environment that these pet products are healthy and premium.

Cigarette smokers today, at least have been informed, they were smoking or not smoking decisions based on science, not manipulating advertising. Pet owners are not granted the same privilege. Pet owners continue to unknowingly purchase cat and dog products whose ingredients can not match the advertising claims. Remember that even if a pet food label says yummy or seafood, or even superior, the list of ingredients can tell a different story. At the front of the bag or in a pet food is just marketing, it is in no way gives "petsumer" sufficient information and / or audio information to assess the actual quality of food that has an animal for food.

Until mislead pet food advertising outlawed just as cigarette advertising was the pet owners should read the ingredient list, understand a few PET food ingredient definitions, and ask a few questions on the pet food manufacturer. In short, look at the cat and dog foods that contain no 'by-products', not' meat and bone meal ', no' animal fat, and very few states of grain (corn, wheat and soybeans). Call the manufacturer and ask if any ingredients are occurring outside the United States (PET avoid foods that use Chinese imports), and to receive assurances that the quality of human grade meat. There are many quality foods in a PET, PET owners have to look a little further, but the reward for your pet health is much higher than minimal effort to find them.